Role: Designer
Hike For Beer is a local community bringing together nature and craft beer enthusiasts. This concept mobile app was started in September 2019 and shutdown that same month. This is a marketing landing page for that concept.
Highlights:
- A concept app for Hike for Beer, a local hiking group.
- Used Illustrator to vectorize the main image, pulling out the vectorized clouds to carry the theme throughout with the subtle addition of the vectorized arrows to add in a bit of roughness.
- Photoshop to cutout and clean up beer glass images and add in new logo
- Figma to pull the entire design together
- App screens and logo designed by Jeff Border with permission to use.
- Hike for Beer is a registered trademark with permission to use by holder.
Lessons:
- Using vector in Figma becomes limiting quickly due to file size
- A clear story using imagery and copy help create a more cohesive and functional design.
